Design Research

Smucker's Packaging Design

This is a packaging design research project for Smucker's Sweet Condensed Milk (SCM). It's not only a research research process, but also an experience of the challenges and opportunities involved in working with multi-disciplinary teams and developing personal strategies for contributing effectively in this context.

Research Mode

Research Process

Brainstorming Session

Marketing Research

In-Store Research

Consumer Insights

Packaging Forms

Comparions of Package Graphics

Deliverables

© 2018 by Feifei Pang

Brainstorming Session