Design Research

Smucker's Packaging Design

This is a packaging design research project for Smucker's Sweet Condensed Milk (SCM). It's not only a research research process, but also an experience of the challenges and opportunities involved in working with multi-disciplinary teams and developing personal strategies for contributing effectively in this context.

Research Mode
Research Process
Brainstorming Session
Marketing Research
In-Store Research
Consumer Insights
Packaging Forms
Comparions of Package Graphics
Deliverables